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This course will be handled by different instructors for better understanding.

Short on-demand video

eBook downloadable resources

Questions

Assignments

Google digital garage

Full lifetime access

Access on mobile and TV

Certificate of Completion

Level

All Levels

Level

Time to Complete

45 hours 0 minute

Lessons

54 Lessons

Language

English

Rating

(

0 Review

)

Updated:

Oct 18, 2025

Fundamentals Of Digital Marketing

Learn the fundamentals of digital marketing with our online course. There are 26 modules to choose from, all created by the Google digital garage team and jam-packed with useful activities and real-world examples to help you put what you learn to use.

What to expect in this course:

The online opportunity
Your first steps to online success
Build your web presence
Plan your online business strategy
Get started with a search
Get discovered with a search
Make search work for you
Be noticed with search ads
Improve your search campaigns
Get noticed locally
Help people nearby find you online
Get noticed with social media
Deep dive into social media
Discover the possibilities of mobile
Make mobile work for you
Get started with content marketing
Connect through email
Advertise on other websites.
Deep dive into display advertising
Make the most of the video
Get started with analytics
Find success with analytics
Turn data into insights
Build your online shop
Sell more online
Expand internationally

BONUS RESOURCES (PDFs and eBooks)

Enrolled by

0 student

What You’ll Learn?

Learn the fundamentals of digital marketing with our online course. There are 26 modules to choose from, all developed by Google trainers and jam-packed with useful activities and real-world examples to help you put what you learn to use.

The online opportunity.

Your first steps to online success.

Build your web presence.

Plan your online business strategy.

Get started with a search.

Get discovered with a search.

Make search work for you.

Be noticed with search ads.

Improve your search campaigns.

Get noticed locally.

Help people nearby find you online.

Get noticed with social media.

Deep dive into social media.

Discover the possibilities of mobile.

Make mobile work for you.

Get started with content marketing.

Connect through email.

Advertise on other websites.

Deep dive into display advertising

Make the most of the video.

Get started with analytics.

Find success with analytics.

Turn data into insights.

Build your online shop.

Sell more online.

Expand internationally.

BONUS RESOURCES (PDFs, eBooks, and Pintables)

Course Syllabus

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The Online Opportunity

6 min2 Lessons1 Quiz

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Introduction to the Digital Garage

02:17

Your Online Opportunity

03:54

Take the Quiz

Your First Steps to Online Success.

15 min4 Lessons0 Quiz

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Your Online Goals

04:01

Building Your Online Presence

03:06

Marketing Your Online Presence

04:37

Analyze and Adapt

03:24

Assignment

Plan Your Online Business Strategy

20 min5 Lessons1 Quiz

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The Benefits of an Online Strategy

04:12

Taking a Business Online

03:58

Understanding Customer Behaviors

03:56

How to Stand Out from the Competition

04:49

Using Goals to Improve Business Performance

03:51

Please Take The Quiz

Get Started with a Search

21 min6 Lessons1 Quiz

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Search Engine Basics

03:26

How Search Engines Work

04:45

How Search Engines See the Web

04:32

Organic Search Explained

03:35

Paid Search Explained

04:51

Google Search Console

00:00

Take the Quiz

Get Discovered with a Search

19 min5 Lessons1 Quiz

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Introduction To Search Engine Optimization (SEO)

04:20

The Importance of an SEO Plan

04:48

The SEO Process

02:50

How to Choose keywords

03:28

Setting Realistic SEO Goals

04:32

Take the Quiz

Make Search Work for You

14 min3 Lessons1 Quiz

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Making Your Web Pages Search Friendly

04:25

How Other Web Can Work for You

03:43

Cross Borders with SEO

06:16

Take the Quiz

Be Noticed with Search Ads

17 min4 Lessons1 Quiz

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Introduction to Search Engine Marketing (SEM)

03:29

The SEM Auction

05:13

What Makes a Good Keyword

04:19

Make Your Ads Stand Out

04:09

Take the Quiz

Improve Your Search Campaigns

22 min5 Lessons0 Quiz

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Achieve Relevance with Good Structure

04:35

Get the Most from Your Keywords

03:12

Fine-Tune with Keyword Match Types

05:23

Fine-Tune with Keyword Match Types

05:23

How to Know What’s Working and What isn’t

04:17

Get Notice Locally

9 min2 Lessons0 Quiz

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Marketing to the Locals

04:36

The Power of Local Directories

05:19

Help People Nearby Find you Online

12 min3 Lessons1 Quiz

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Using Digital to Advertise Locally

03:47

Reaching Locals on Their Mobiles

03:53

SEO for Local Businesses

04:57

Take the Quiz

Get Noticed with Social Media

18 min4 Lessons0 Quiz

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Social Media Basics

06:13

The Right Social Media Sites for You

04:09

Setting Your Goals for Social Media

03:58

Getting on Social Media

03:44

Deep Dive into Social Media

17 min4 Lessons1 Quiz

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Your Long-Term Social Media Plan

05:02

Advertising on Social Media

03:45

Measuring Success in Social Media

05:10

Avoiding Social Media Pitfalls

03:15

Take the Quiz

Certification

Choose from a list of project topics or create your own project idea that incorporates all skills learned (e.g., a mini-banking system, personal expense tracker, or inventory manager).

Meet Your Instructor

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